This was a project for St John Ambulance services who are a volunteer-led, charitable non-governmental organisation dedicated to the teaching and practice of first aid across the globe. 

The main idea of this campaign was to create awareness to encourage people to 'listen out' there are music references in the visual and typography with the words STOP, PAUSE & PLAY. Reaching out to a digital music savvy generation who use these function keys daily but aligning the associations to a human heart beat - this method is around combining anthropomorphistic qualities to speak to a wider audience through the visual piece. 

First aid CPR in the past has encouraged the use of using the nursery rhyme ' Nelly the elephant' to help volunteers gather a rhythmic pattern. The idea of ones breathing stoping, pausing to act and then into play.

St John Ambulance mission has been to empower generations to deal with first aid situations. We can't rewind life but we possibly could save a life with these fundamental skills.