PROTAGONIST

PROTAGONIST
Architects: balbek bureau \ Slava Balbek​, Liza Kormilets, Yevhenii Kuchmin
Project Area: 165 sq. m
Project Year: 2019
Location: Kharkiv, Ukraine
Photo credits: Andrey Bezuglov, Yevhenii Avramenko
ABOUT | BUILDING | DESIGN | CUSTOM-MADE ELEMENTS | EXTERIOR | BRANDING | TEAM 
ABOUT
Protagonist is a cafe-bar located in a historical part of Kharkiv, Ukraine. It is a hangout place for the creative and imaginative people, to share ideas and express themselves. Every guest here is a ‘protagonist’ – a leading character of their storylines, and an advocate of the creative ideas.
BUILDING
It is a loft with concrete pillars that we stripped off old finishes to reveal the beauty of the ceiling's textures and intricate backside prints of previously removed floor tiles. These were the key elements we wanted to preserve, thus emphasizing the original architectural design of the building.

Photo credits: Protagonist
DESIGN
One of our tasks was to divide the space into functional zones and process flows. Thus, we designated the back of the room as a technological zone, while the central part along panoramic windows became the main dining area. A communal table that can accommodate large groups was placed in the middle of the room, and a full-size bar was positioned to the left of the table. 
We stationed the DJ to the right side of the table, while soft seating – armchairs and sofas, - together with small tables for two were placed behind the DJ, along with panoramic windows. 
No bar can exist without music. The owners of the establishment, being true connoisseurs of quality sound, have placed a great emphasis on sonic equipment. They have chosen Void Acoustics, making it possible to not only play background music, and also host parties with invited DJs.
Photo credits: Protagonist
The hip theme of vintage design can be traced throughout the room. It can be seen in authentic wall panels of tempered glass, that we salvaged during the deconstruction of an old building. It is also in the DJ's control panel that we created by modernizing a vintage radiola. An aged mirror on the back wall creates an effect of the visual infinity, adding perspectives.

Photo credits: Protagonist
Photo credits: Protagonist
Metal frame in the lavatories was designed in the style of an 'organizer' - to orderly hold and conceal all the necessary accessories. In tune with the general theme of the space, the interior of the lavatories features a peeling tile design.
CUSTOM-MADE ELEMENTS
RADIOGRAM

The DJ console is a modernized Soviet-era radiogram that we bought on a classifieds website. We cut it into two and added the missing piece made of modern materials. Electric leads were threaded through the radiogram’s leg, and the music control unit was hidden inside.

Photo credits: Protagonist
LIGHT FIXTURE

One of the focal points of the room is a light fixture suspended over the communal table. It is lifted to the ceiling during big parties, while the table is wheeled away to the glass wall.
The shape of the light fixture is quite complex by no accident: it contains a special Protagonist phrase – 'this city needs a leading character', represented by a sound wave that was superimposed onto the oval shape by our project team.
FURNITURE

With exception of the communal table, most of the furniture elements, were designed and produced by our furniture brand propro
Photo credits: Protagonist
EXTERIOR
The facade is simple and unpretentious. In tune with the interior, dark foundation is finished with aluminum composite panels. By the main entrance, we created an open terrace that is also a long seating place that attracts street traffic.  
Photo credits: Protagonist
BRANDING
Branding for Protagonist bar has been designed by 3z Studio. The brand design is based on the following pillars: a new cool place where everyone is a leading character, a place of ideas where everything is clear and concise.
TEAM
Photo credits: Protagonist
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PROTAGONIST
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