In developing the Wilson corporate brand standards and identity guidelines, the goal is to outline the specific elements which make our unique brand, and create a corporate guidebook to reference all company marketing materials. Knowing that branding is the entire experience our customers have with us, these guidelines help to stay consistent and educate our internal staff for best marketing efforts. Through building the company brand, we have an opportunity to influence potential buyer’s impression and ultimately make a positive shift in perspective for our products and service.
Below are a few excerpts and a table of contents.
Table of Contents
Section 1
Introduction
Company Overview
Manual Introduction
Guideline Purpose
Section 2
Branding
Branding Purpose
Why Branding is Important to Wilson
Wilson’s Branding Tone and Positioning
Section 3
Identity
Logo Overview
Logo Dimension
Logo Violation
Section 4
Corporate
Corporate Color Palette
Corporate Typography
Section 5
Stationery
Stationery Overview
Stationery Items
Section 6
Communication Material
Print
Multimedia
Section 7
Signage
Outdoor/ Indoor Signage/ Flags
Vehicle Graphics
Section 8
Attire
Employee Identification Badge
Uniforms
Section 9
Promotional Items
Section 10
Trademarks & Copyright Material
Section 11
Frequently Asked Questions
Section 12
Glossary
