Credifranco, a personal short-term loan start-up was entering the Mexican market in 2018, needed a strategy that builds brand awareness by shifting young people's financial culture.
LOGO CONCEPT
Growth + Life
Social Imagery
Imagery can be strengthened with bold, clean and playful typography thats not afraid to speak out.
Brand Illustrations
The goal was to create illustrations in a friendly style to reduce the frivolity that is commonly associated with banks and loans institutions. Simple universal drawings that connect on a human level and inspire empathy.
Mailings
