Ecru is a typeface designed specifically for a multicultural fashion and lifestyle magazine. Henna tattoos have played a large role in the development of the typeface as well as inspiration from floral patterns found in Southeast Asia. The font is meant to embody the beauty of this culture by incorporating these motifs within each letter. As an all caps display type, Ecru was designed with high contrast for a more modern look and feel. The magazine is targeted towards women with an interest in multicultural lifestyles, ages 15-30, and living in Southern Asia.

 

Ecru is also the name of the monthly publication, which refers to the unbleached state of fine silk or linen. Women within the demographic are very familiar with ecru due to the popularity of fabric design as a trade. The magazine has a modern, vibrant feel to it in order to appeal to the audience by bringing relevant articles unlike foreign magazines of the west. Rich, colorful photos, bold typography, and minimal layouts create a simple, yet effective statement, allowing the reader to fully grasp the cultural perspective within each article.