The World Beat Center is an Afrocentric non-profit organization very dedicated to healing the world through art, music, culture, and even technology. Through raising consciousness, the World Beat Center aims to promote peace within the San Diego community by providing many programs and services that nurture the spirit of children, the elderly and everyone in between. Their main goal is to create unity within diversity. 

This rebranding aimed to achieve that goal by encompassing the feelings of being dynamic, exciting, visionary, fresh, fun, creative, and expressive.

 

The color palette was selected to keep the Afrocentric vibe of the organization. Circular graphics and traditional patterns were a big part of the project, ensuring that the brand stays true to its roots while also giving it just enough of a commercial appearance to appeal to the masses. When paired with the photography style, the WorldBeat Center was given a completely different look, one that feels just as spiritual as it does warm and sincere.