Asier Moreno's profile

Character design - Babyauto

Asier Moreno
•
design Character design ILLUSTRATION graphic design art direction


Babyauto - Character design
Client: Babyauto. (Inhouse design).

ES 
Babyauto es una marca de sillas de seguridad infantil para coche. Hace un par de años renovó su página web y necesitaba encontrar la manera de presentar sus productos de manera diferente a como lo había hecho hasta ahora y como hacen otras marcas de la competencia.
La idea era crear unos personajes de aire infantil y muy sencillos para que no destacasen demasiado, que pudiesen interactuar con el producto, ilustrar sus principales características de forma divertida. También mediante collages de imágenes, ilustración y mucho color diseñar escenarios particulares y atractivos donde presentar el producto creando un universo particular para nuestra marca.

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EN
Babyauto is a brand of child car seats. A couple of years ago the brand renewed the website and needed to find how to show its products different way than had done before and also different from other brands do.
The idea was to create very simple characters of childish air so that they didn't stand out over the product, interacting with it and illustrating its main features in a funny way. Also through image collages, illustration and lots of color, design particular and attractive scenarios where show the product creating a new universe for our brand.​​​​​​​
design Character design ILLUSTRATION graphic design art direction
Nos inspiramos directamente en la forma del logotipo para crear el primero de ellos y a partir de ese primer diseño completar una familia.

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We are directly inspired by the shape of the logo to create the first character 
and from this starting point, design a whole family.




design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
design Character design ILLUSTRATION graphic design art direction
Character design - Babyauto
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Asier Moreno's profile

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Asier Moreno's profile
San Sebastian, Spain

Character design - Babyauto

Dirección de arte y diseño de personajes para Babyauto una empresa dedicada a la fabricación de sillas infantiles de auto. Art direction and char Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives