Embark is web platform that provides resources to spouses of newly hired UVA staff. The platforms main goal is to provide comprehensive information to the professional and cultural opportunities that Charlottesville has to offer. Our task was to create a new brand strategy to help would clarify who our audiences are and create an identity that would reflect Charlottesville's vibrant community.

Creative Director: Jared "Deraj" Wells

Graphic Design: Desmond Gilmore