ODD BINS ARTIST RANGE
Odd Bins is the Checkers in-house wine range that bottles well known premium estate wines and sells them at a
lower price.
I worked on this campaign to help invigorate the brand and marketed it to a younger audience. For this we got four up and coming South African artists to produce bespoke designs for the labels.
As well as the normal digital elements I looked at how we could enhance the range with bespoke packaging, signed prints and informative in-store display units.
The campaign was a huge success and saw a big increase in sales over the launch period.
