CoatesHire Brand Guidelines
The CoatesHire brand guidelines document was created in the form of an industrialised swatch book. The cover was 600gsm grey board, with a heavy emboss of the identity and titling. Pages are all Spicers Paper Stephen Chilled White with large sections printed with a 8% black to allow the areas designed to be white to stand out and show the branding to its fullest capacity. This document show's CoatesHire to its fullest capacity.