ESPN VIP program at Super Bowl LIV
Save-the-Date concepts
Every year our client, ESPN, hosts an exclusive program at the Super Bowl for their VIPs. My company was hired to come up with the overall look & feel of the program, which must stand out from the crowd of NFL Super Bowl branding that has already been established.
Our only criteria: convey the location (Miami), the event, and consider using ESPN red.
We presented these 3 concepts to ESPN:
They chose the concept above, noting:
"We LOVE it! I feel like it blends the excitement of Miami with the excitement of going to the Super Bowl as a fan."
Alternate concepts (not presented):
