hagebaumarkt “Best Help”
hagebau’s best help puts an end to the strangest DIY fixes.
To promote hagebaumarkt’s end-to-end support in every DIY situation, we launched the integrated “best help” campaign, which featured bizarre but humorous films as well as valuable professional tips and inspiring DIY tutorials on social media.
Alongside bizarre but humorous films, the campaign presence is underscored by POS posters offering valuable professional tips as well as inspiring DIY tutorials in social media.
FILM
Client: hagebaumarkt Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Creative Directors: Alexander Grapp, Fabian Königer Copywriters: Elvis Dolff, Julius Schneider Art Director: Katharina Hanel Head of Client Services: Patrick Hammer Account Director: Anna Pittarello Strategic Planner: Michael von Bach Producer: Swenja Krosien Production: SOUP Filmproduktion GmbH Director: Brig White Director of Photography: Peter Riis Post Production: nhb studios Berlin GmbH Music Production: Supreme Music GmbH
DIY Tutorials
Client: hagebaumarkt Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Copywriter: Elvis Dolff Art Director: Björn Brzeske Head of Client Services: Patrick Hammer Account Director: Anna Pittarello Strategic Planner: Michael von Bach Producer: Swenja Krosien Production: Impossible Films GmbH Director: Jan Richter (JR Motion) Director of Photography: Felix Martens Music Production: Not A Machine GbR DIY Development & Construction: Sascha Mandel Photographer: Stephan Lemke
Peak Kreativpreis: Gold
