VELTINS “Million Chance”
Veltins delivers its most valuable beer in a money transporter.
To increase sales, we created the “Million Chance” bottle cap competition, offering instant prizes of up to 100,000 euros, which made Veltins the most valuable beer in Germany. For this reason, we delivered it in a security van with a police escort.
Client: Brauerei C. & A. Veltins Agency: thjnk Hamburg CCO: Michael Ohanian ECD: Jacques Pense Copywriter: Max Seidler Art Director: Johannes Guldner Account Director: Nils Rüsenberg Producer: Swenja Krosien Production: Cobblestone filmproduction Director: Mathias Hovgaard Director of Photography: Björn Knechtel
