REWE New Year Campign
REWE’s rabbit turns everyone into vegetarians.
To help REWE customers with their New Year’s resolutions to eat healthier, we provided tips and lots of recipe ideas for everyday use, as well as a humorous TV commercial.
Client: REWE Markt GmbH Agency: thjnk Hamburg CCO: Michael Ohanian Creative Director: Jacques Pense Copywriters: Max Seidler, Jakob Rheinländer Art Director: Hugo Gstrein Head of Client Services: Patrick Hammer Account Director: Matthias Ganser Strategic Planners: Michael von Bach, Hannes Herbst Producer: Swenja Krosien Production: JO!SCHMID Filmproduktion GmbH Director: Martin Schmid Animation: Spellwork Pictures Animator: Sermed Darah Editor: Robert Stuprich
ADC Germany: Finalist
