If the Playboy bunny of the month
was a vegan milkshake.
CLIENT: HipCityVeg, vegan fast-casual chain in Philadelphia with a passionate following
WHAT: A rotating shake flavor that changes monthly
PURPOSE: Promote the current monthly flavor and inspire customers to buy them with a punch card incentive
Along with the digital milkshake calendar on the website, the campaign rollout included a punch card and advertising within the store environment.
Nothing short of a content miracle, the assets are still relevant and going strong 3 years after the shoot.
Even better, the calendar had seasonal approaches - like the decorate your pumpkin shake contest.
Agency: Cohere
CD: Dylan Garner
AD: Marissa Le
PHOTOGRAPHER: Andre Rucker
FOOD & PROP STYLIST: Marissa Le
DESIGNER: Avery Sohn
COPYWRITER: Abby Riviello
