This is part of a branding campaign we developed for Spain, focusing on the ease of our booking system and our vast inventory of providers. The campaign ran in June and July, so I went for water-related copy in order to inspire madrileños to escape the heatwave. The billboards were located in some of the busiest Madrid metro stations as well as some central streets.
English version:
Clear as water.
Clear and transparent: compare and book trains, buses and flights in a few seconds.
