深圳市锐舞数数码科技有限公司，一家专注为全球用户提供高品质的3C数码配件产品的公司。在海内外电商平台销量名列前五，特别是其手机保护壳、手机保护膜、数据线日销量稳定在15000-20000个左右。经过多年发展，旧包装已显得老化、过时、繁杂，为了提升包装整体的调性，让消费者对锐舞的包装有更好的体验感，此次特意做出了颠覆性地改变。 此系列包装是为锐舞各型号的手机壳膜线做的通用包装盒设计，在优化旧包装的设计语言基础上进行颠覆性创新。斜切的红色块应用，延续了品牌原有的红色基因；黑框设计让整体的画面构图更具完整性和时尚科技感；大英文字体让包装更具国际化（浮雕烫）；特别是另一个核心元素——三角形、圆形、正方形（工艺：厚UV激凸）的运用，以最简洁的几何原型来表现锐舞3C配件给科技产品带来的形而上之美，与众不同的体验快感。让消费者单从这些几何元素的设计中就能感受到品牌的独特个性，而这种个性化设计也充分展示出了锐舞 “开启快乐”的品牌定位。
Shenzhen RANVOO Digital Technology Co., Ltd., a company that focuses on providing high quality 3C digital accessories products to users around the world. In the domestic and foreign e-commerce platform sales ranked in the top five, especially the daily sales of mobile phone protective cases, protective films and cables were stable at around 15,000-20,000. After years of development, the old packaging has become aging, outdated, and complicated. In order to improve the overall tonality of the packaging, the consumer has a better experience of the packaging. The deliberate change has been made. This series of packaging is a universal packaging design for the various types of mobile phone protective cases, protective films and cables of RANVOO, it is subversive innovation based on the design of optimizing old packaging. The beveled red block application continues the brand's original red gene; the black frame design makes the overall picture composition more complete and stylish; the large English font makes it more international (Embossed hot); especially A core element—triangle, circle, square (Thick UV swell craft), uses the simplest geometric prototype to express the metaphysical beauty and unique experience of the RANVOO 3C accessories. Let consumers feel the unique personality of the brand from the design of these geometric elements, and this personalized design also fully demonstrates the brand positioning of RANVOO “Start With Happiness”.
