Pepsi "Be The Voice" is a campaign where 70% of Pepsi's proceeds go to the charity Equal Rights Advocated of America to address the social issue of equality. This campaign aims to address the issue through various print ads, billboards, HTML5 ads, and a website for more information about the campaign.
The logo for the campaign focuses on a raised fist since that is a representation of justice with the Pepsi logo in the background. The ads focus on various Pepsi bottle shapes with the headline: The Difference? None, to show that the bottles all contain the same product. By having this type of imagery it portrays that everyone is equal. The print ads feature the website for the consumer to reach out to find more information about the campaign and to help donate to the cause. The HTML5 ad also links back to the website for the consumer to find out more information.
The logo for the campaign focuses on a raised fist since that is a representation of justice with the Pepsi logo in the background. The ads focus on various Pepsi bottle shapes with the headline: The Difference? None, to show that the bottles all contain the same product. By having this type of imagery it portrays that everyone is equal. The print ads feature the website for the consumer to reach out to find more information about the campaign and to help donate to the cause. The HTML5 ad also links back to the website for the consumer to find out more information.
Click the link to view the animated ad:
