For this project I had to think about designing a new concept for a B&J ice cream store. But when doing this the spirit of the company had to stay the same. 
My concept was "The Power of Icebergs and Chocolate". The iceberg is crowling trough the shop as it is like a virus. Next to this the chocolate is floating to the front of the shop. 
The chocolate is the icebar. Here are three people able to serve the costumers.