Unlucky is a personal project for beard balm company. The idea behind the name and the design as a whole is to create a mystery vibe and provoke the customer to appreciate the product more. Every scent of the beard balm is connected to the design in some way. Also every label has a different feel to it. The one on the left has a very smooth glossy finish, while the one on the far right has a glossy contour on the letters and a matte background. This makes the brand feel premium.

This is another design I made for a customer.