Concept Design for Public Awareness Campaign
EDGE (Education for a Generation) was a concept design for a social awareness campaign encouraging kids to graduate high school. This campaign aims to provide actual numbers and information about how finishing high school will make a calculable impact on the rest of a child's life.
The campaign focuses on the universal trait that all school children seem to encounter - gum on the bottom of their desks, their chairs, their lockers. Turns out - that chair is probably the most valuable one you'll ever sit on.