For the conceptual band, "PURPL DMNDS", the feel of the brand was to be playful, but rugged. The illustrative quality of some of the collateral and design elements in the website gives the brand a whimsical feel, while the rough textures contrast the illustrations to declare a rocker persuasion. This combination achieves the demographic of an Indie Rock/Pop band with room for some featured Hip-hop artists to lay down the beat. Using some of my own photography (for images, textures, etc.) and some photography from a pre-existing band (By Nathan Alexander Photography) to make this campaign possible, I present to you...PURPL DMNDS.