As one of the founders of the Digital Content NewFronts, Digitas hosts its' own event during the week of the NewFronts. I worked with a great team on everything from invitations to signage to show scripts to video content. The videos at the event curated live footage and Tweets pulled off the web as a true example of real-time marketing.  To top it off, I even got to see--and hear-- Steve Martin play banjo.