This is a project I did for the 2019 Admissions refresh. Every other year we update our Admissions Collateral they send out to prospective students. This brochure is specifically for transfer students. The images chosen and the content were specifically done to attract students who are transferring from another school. The title "Finish Strong" was chosen because the message is to compel transferring students to complete their degree at PLU. We decided to go with a gatefold brochure to help distinguish it from the other collateral pieces. I was the Lead Designer in charge of:

 

- Project Management 

- Partner Relations 

- Art Direction 

- Layout 

- Illustration 

- Infographics 

- Image Selection 

- Brand Adherence 

- Overall Design