Kendall-Jackson:A Global Leader in Sustainability Practices
Created for the Summer of 2012, and commissioned by the CMO of Kendall-Jackson at the time, Ms. Caroline Shaw.
It was used as part of the keynote presentation by the V.P. of Sustainability, Mr. Robert Boller, for the company's National Sales Meeting. It was then turned into a social media piece to educate audiences and those who enjoy the brand's wines.
A short video highlighting the global leadership in sustainability efforts by Kendall-Jackson.
Credits:
- Technical data provided from Kendall-Jackson's 'Sustainability' staff: Mr.Robert Boller, V.P. of Sustainability; Mr. Justin Lee, Sustainability Manager, Mr. Brennan Alvarez, Government Affairs
- Copywriting by Ms. Leanne Chabalko
- 2D Illustrations by Ms. Brooke Barttelbort
- 2D-to-3D depth alignment: Mrs. Michelle Eisley, Mr. Ali Poursamadi, Mr. Alejandro Franceschi
- 2D & 3D Animation: Mr. Alejandro Franceschi:
Software:
Adobe After Effects
Adobe Illustrator
After Effects was then utilized to create a 2.5D composition to be animated and take advantage of the in engine DOF effects. The team worked together through mobile and online communication, allowing me to work long distance in Tucson, Arizona, while the rest of the team worked in San Francisco.
It was a blast to be able to work with an illustrator and the KJ team to create a fun informative video. Alejandro was ever the consummate professional, I am always amazed that I learn so much about AE, and pipeline every time I work with him.
