Adidas WND Campaign
Social Media
A social media driven campaign for Adidas ZA Content creators were allocated a simple premise, but allowed to execute their own vision for said campaign in order to more effectively reach their respective audiences in an organic way. The products featured in the content created by myself were gifted by Adidas ZA as liaised by public relations firm, Girl About Town.
Context of content creation
The premise set for each content creator: to create hype around the WND collection's release.
"Adidas presents the WND jacket and pants that give you a reason to wish for wind.The hooded jacket shields you from the wind and light rain while the pants keep you comfortable for game day or any day".
Aptly suited to the howling winds in Cape Town, Adidas' latest WND range absolutely rises to the challenge when put to the test. Withstanding icy blistering winds on the dunes of Houtbay - through flips, dives and uphill walking - my gear never let me down. Thanks @adidasza fam for the drop - looking forward to more adventures in my WND gear #heretocreate #giftedbyadidas
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Song credit / ZHU & Nero - Dreams
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Song credit / ZHU & Nero - Dreams
Other content created for the campaign
