This campaign reflects the Replay Fashion House's decision to go "back to black" in their advertising, as they had done successfully 10 years prior. The original black background campaign was shot by Parisian fashion photographer, Thierry Le Gous, who was called on once again to shoot the new fashion and fragrance campaigns. Emerging from the dark background, the sculptural light illuminates the textures and contrasts of bare skin and denim, in a sensual, intimate moment.

 

Agency: Atletico International
​​Photographer: Thierry Le Gous
​Client: Procter & Gamble, Replay