Bucharest City App | Rebranding

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Project description:

Bucharest City App is a project started by Alex Filip and Dragoș Asaftei with the mission to attract more tourists to Bucharest, but also be a local guide to anyone looking to discover this city.

The idea was to show the diverse opportunities you can have here, in an environment where every entrepreneur is trying to push the boundaries of experience and design - from small coffee shops to big concerts.

This city is always changing, it's a mix of ideas, so the rebranding needed to showcase that.

Deliverables: new identity | in-app: login & splashscreen | tourist cards

The city that can't stand still

The only constant about Bucharest is change. It’s a mix of old and new, of cultures, of ideas - it’s evolving so much sometimes it can’t fit into its own skin. It’s growing. But it’s a growth that people need, follow and enjoy. It makes room for everyone and everything.

Modular design

We looked for shapes and patterns that could express any idea and work for any concept: from custom icons in the app for any category to the stickers for our partners and tourist cards that combine both discounts and public transport access - we wanted to generate patterns that suited our needs.