This is the first Official James Bond 007 fragrance for men. The signature fragrance is accompanied by a Gold Limited Edition, commemorating Bond's 50th Anniversary.
Our challenge for the launch of this brand was to develop a campaign that captures the essence of Bond, without showing any particular man's face. Our solution was to focus on the most recognizable and ownable iconography of Bond: the gun barrel, the tuxedo and the world's most iconic silhouette.
To shoot our 007, we had the expertise of Greg Williams, who photographed on-set and poster campaigns for the Bond films, Die Another Day, Casino Royale, Quantom of Solace and Skyfall.
Agency: Atletico International
Photographer & Director: Greg Williams
Clients: Procter & Gamble, EON Productions
Photographer & Director: Greg Williams
Clients: Procter & Gamble, EON Productions
