Jeffrey Wright's profile

Package Graphic - The Other Side of Opioids - Opener

Package Graphic - "The Other Side of Opioids" Opener (Sweeps) - 2017
The iTeam (Investigative Reports) requested an Opener for the package The Other Side of Opioids for Sweeps Month. This graphic would open all segments produced and also be used to promote the story before broadcast and used for future stories about the Opioid Crisis. The iTeam allowed me to create anything to illustrate how it affects people and also be flexible enough to repurpose for other stories.

The concept is that Opioids are overwhelming the people using them and how it becomes their single purpose. The pouring of the pills into the glass skull; used to represent the fragility of the human brain, successfully illustrates this idea.

With all elements and materials modeled in Maxon's Cinema4D r18; including dynamics for the pill drop, with the final copy and station logo added in Adobe After Effects, this project had a 14 Day Lead Time.
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Package Graphic - The Other Side of Opioids - Opener
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Package Graphic - The Other Side of Opioids - Opener

Package Graphic for Broadcast - The Other Side of Opioids Sweeps Story - 3D Simulation of pills filling a glass skull for television news broadca Read More

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