Getting a shopper to fall in love with a TAG Heuer timepiece when they’re up-close with one isn’t hard, but how can their attention be captured from a distance? The answer is the TAG Kinetic Wall. Acting as a living work of modern art, the TAG Kinetic Wall encourages shoppers to explore the display and the brand closer, drawing them in through a rhythmic pattern of motion and illumination to reveal seven stunning TAG timepieces. Capturing the instantly striking aesthetic of TAG Heuer, The TAG Kinetic Wall creates an astonishingly dynamic brand presence and an instantaneous emotional connection.
Challenge.
How do you introduce new high-energy into a traditional luxury brand?
Strategy.
TAG designed its new smartwatch around an active lifestyle, so we introduced motion and energy into the display to deliver on the brand DNA.
Result.
The retail location experienced quarterly increases in sales during the life-cycle of the display.
