Oscar Mayer will create a Submarine-mobile (a submarine shaped vehicle) that will travel across the nation, stopping at cites in every state on the mainland. This promotional event will publicize the Fillet Franks product name. The 'Submobile' will have on board: prizes, giveaways, mini-Fillet Franks food samplers, and fun facts on how Fillet Franks can be a
healthier alternative to other typical snacks.
healthier alternative to other typical snacks.
Tides Are a-Changin' CAMPAIGN: Print / Online / Event Promotions / Online: Display and Microsite /In-Store
ABOUT: All across the country, Oscar Mayer is a brand known to bring smiles to the faces of both the old and the young. The Filet Franks ‘fishdogs’ are a healthy alternative to their classic wieners.
STRATEGY: Convince parents of young children that Filet Franks are a tasty selection for lunch or dinner.
ROLE: Art Direction, Copywriting and Illustration
