Art Direction : Fiorelli Christmas Snow Scene
Fiorelli photoshoot to market products over Christmas as digital collatoral.
Fiorelli Christmas: Concept Design & Art Direction of photography, design of digital collateral.
working with Fiorelli in house photography
A bespoke B2C photography project to market the Fiorelli collection from November - January.
CLIENT
TLG Brands/Fiorelli. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Conceptualise and design an engaging campign for winter digital collateral.. Develop a series of Eshot representing the brand and drive the customer to purchase.
TLG Brands/Fiorelli. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Conceptualise and design an engaging campign for winter digital collateral.. Develop a series of Eshot representing the brand and drive the customer to purchase.
THE IDEA
With anticipated snow over the winter period, the snow concept would resonate with customers in the UK as Christmas approaches. Creating photographic compositions that divide the handbag collection by range, but also colour.
With anticipated snow over the winter period, the snow concept would resonate with customers in the UK as Christmas approaches. Creating photographic compositions that divide the handbag collection by range, but also colour.
SOLUTION
Build a winter forest from logs and bespoke sticks, working closely with in house photography to active dynamic lighting .
Snow and ice with glitter to create a dewy atmosphere.
