National Space and Aeronautics Administration | NASA
Property of Evergreen & Co, formerly Crabtree + Company
CLIENT OVERVIEW: Over an eight-year period, I lead the creative team delivering more than $2.25 million worth in services. The projects included concept development, design and creative strategy. Deliverables included original logos (e.g., NASA’s 50th anniversary, Apollo’s 40th, and the 20th anniversary of the Hubble Space Telescope), print and digital space map concept and production; English and Spanish poster production; conference signage, PSAs, interactive exhibit, an app and numerous other communications.
ROLE: Brand Management and Expansion, Creative Direction and Strategy, Concept Development, Design, Public Service Announcement Video, App Interface Design, Print Management
NASA 50th Anniversary:
Pharrell Williams and American astronaut Leland D. Melvin present a NASA montage to Quincy Jones.
NASA 50th Commemorative Challenge Coin containing metal flown aboard a Space Shuttle Mission.
NASA 50th Anniversary collector pins.
NASA Space 365 app: Working with NASA developers to design the visual interface and architecture the Space 365 app offered quick access to NASA events and quirky trivia facts that happened each day of the year.
More than 4,000 NASA events are contained in the database. If you want to follow the latest on NASA initiatives, check out a special date in history, or simply love trivia, the app provided all of this and more.
More than 4,000 NASA events are contained in the database. If you want to follow the latest on NASA initiatives, check out a special date in history, or simply love trivia, the app provided all of this and more.
Hubble Telescope 20th Anniversary: When asked to develop the 20th anniversary for the Hubble telescope it was nearly impossible to select just one single Hubble image. I recommended to the client that a series of images be used to create a collectable logo series. Shown here are three out of the series of six—all featuring iconic Hubble images.
NASA: You and the Future poster: Based upon an earlier NASA education project, the Evergreen team conceived and produced we were commissioned to create a companion poster specific to the Latinx community. Capturing the paths of 9 prominently accomplished Latinx' from childhood to present day the poster illustrates to todays Latinx youth that each person path to success is as unique as they are.
The Future of Space Exploration PSA video: Created in conjunction with 50th anniversary we produced the video in less than two weeks from concept to final production.
