THE CLIENT: RUSSIAN CHESS FEDERATION
THE BRIEF: to make chess more popular in RU.
THE IDEA: Jail chess Cup for Russian prisons. Playing chess can change your life.
Турнир по Шахматам среди тюрем "Переиграй свою жизнь".
Победитель получил право на Условно-досрочное освобождение.
PROJECT AWARDS
2014 – Idea, national advertising festival, BTL&event marketing, Bronze
2014 – Idea, national advertising festival, video Note, Bronze
2014 – Kiev International advertising festival, Creative use of media, Bronze
2014 – Silver Mercury, Best creative realization of integrated campaign, Bronze
2014 – Golden Hammer, international advertising festival, PR, Bronze
2014 – Kiev International advertising festival, Creative use of media, Bronze
2014 – Silver Mercury, Best creative realization of integrated campaign, Bronze
2014 – Golden Hammer, international advertising festival, PR, Bronze
CASE VIDEO
ANNOUNCEMENT
To announce the Jail Chess cup we used local TV channels in prisons and chess magazine distributed in prisons libraries.
TVC ХЛЕБ
TVC КОНЬ
ПРИНТ
Постер с анонсом шахматного турнира был размещен в колониях Рязанской области.
