The logo as shown on a campaign button
The door hanger
A generic card that served as a handout to explain Jeff's platform.
One in a series of postcards. This one was was created to show Jeff's concern for the city being fiscally responsible while avoiding a negative campaign.
A second in the series. This one was created to point out that Jeff's lack of experience was an asset in a council that was perceived to be putting business before the residents.
The last in the series. This one was deliberately designed to look hand drawn, to emphasize the homegrown nature of the campaign, and the effort Jeff put in meeting every resident in the city, by knocking on doors twice.
The map was so well-received that we ran it as a newspaper ad, again reinforcing the notion that Jeff was the candidate that would listen to the community.
One last ad, at the end of the campaign, to thank the community for listening to him.
I did some work for an old friend who decided to run for city council. He had never ran for office before, so he positioned himself as a candidate that would listen to the residents, and not be beholden to the local businesses. He overwhelmingly won the seat.
