FRISIAN FLAG KENTAL MANIS JAHE
Ginger milk beverage is widely consumed in Indonesia. It is a common believe that ginger can refresh the weary body and prevent ailments, such as, cold and cough.
In 2018, Frisian Flag launched their ginger flavoured condensed milk. They want to communicate the benefits of drinking ginger milk to working lower-middle class audience. And so, the agency task was to produce a 15 seconds TVC.
The idea of the TVC is based on the insight: lingering stress. After working for long hours and faced with many irritating interactions, people tend to carry on the stress even after the stressful event have passed. We chose to personify the target audience in the video as an online ojek driver.
Agency: Hakuhodo Indonesia
Creative Director: Aji Bekti
Creative Group Head: Marsha Saleh
Art Director: Ronny Jiero
Copywriter: Nellia
Director: Rizki Balki
