When Ferguson Nutrition was ready to bring their Strive Protein Bars to market, the Ishimodo Brand and Design Agency approached Stephen to help complete the design development and roll out this new range. Franklin was supplied with the initial front-of-pack concepts for just the Chocolate and Strawberry variants. He refined the layout of the type elements, retouched high-quality versions of the product hero images, and produced the main artwork elements that would provide a template for the rest of the design rollout. Consequently, the product range maintained its brand consistency and flavour cues across multiple packaging formats and marketing materials.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Retouching: Stephen Franklin
Stephen created high resolution versions of the gold swoosh and background images that would be use on later shipper and point of sale materials.
Working with approved front of pack concepts Franklin refined the layout and retouching to produce the shelf ready packaging.
Once the base master artwork had been approved the design could be rolled out to other variants in the range.
Once the base master artwork had been approved the design could be rolled out to other variants in the range.
All print ready artwork was produced to supplier specifications as seen in this flat mechanical.
Stephen re-purposed the protein bar artwork to create the shelf-ready carton designs.
As well as design development of the main packaging artwork, Franklin also produced all the in-store point-of-sale marketing materials.
