Lifan Motors - Upgrading Brand IP
When we started working with Lifan Motors, they had a very basic and generic brand mascot - Fanfan. He was a low-end, 2D illustration that never interacted with the brand or fans in a fun or memorable way...
So we upgraded him to a quality 3D animation who took centre stage for some of our more fun, meme-style posts...
Be like Fanfan on #WorldKindnessDay!
The X80 is red,
Fanfan’s hair is blue,
We think they rock,
But do you love ‘em too?!
Fanfan’s hair is blue,
We think they rock,
But do you love ‘em too?!
#NationalBadPoetryDay
The upgrade even spawned a mini car movie poster campaign, where we asked the fans what film they wanted to see Fanfan star in next!
As well as a host of other, puzzle, quiz and fan interaction-type posts...
