Sjön is a personal project where I wanted to explore packaging design. Sjön is a cosmetic brand that offers organic, high-quality products which naturally come with good packaging. These products target individuals living in big cities, interested in healthy lifestyle, organic products and willing to pay a bit higher price for that. The line consists of a shower gel, shampoo and body oil. 

I wanted to make the labels memorable and somehow personal. I decided therefore to use hand-drawn pictures which I did especially for the labels. People interested in organic products might often pay some attention to the design or appreciate that the part of the label is hand-drawn.