For Advertising class, we had to pick a company and market them with a billboard ad, a single page spread, and a double page spread. Myself and my team put this together based on the new American Airlines. American Airlines has recently rebranded themselves with the help of Futurebrand. They are changing just about everything from the livery on the plane to the seats inside. It was a great project and I really enjoyed getting to know all of the little details that went into this redesign. Our campaign was based on the attention to detail that went into making the flight more refined and enjoyable for everyone, but especially business and first class. With that in mind we focused on business travellers and higher class customers; people who would be willing to pay for those nicer luxuries that are not necessarily offered by our competition. So, without further ado, welcome to the new American.
commercial spot created by american airlines to show off their new brand. took some copy from this video for the copy for the ads
billboard
single page spread
Copy:
Meet the new American
Its time to make a change. Its time to become better versions of our ourselves. To become greater than expected and more than you hoped for. So starting now, we begin a new chapter. One written in passion and skill, ambition and sweat.
We are striving to bring you the most comfortable and connected travel experience in the industry, with lie flat seats and international wi-fi, to help you feel right at home at 30,000 feet.
Welcome to the new American.
double page spread
Copy:
Meet the new American
Its time to make a change. Its time to become better versions of our ourselves. To become greater than expected and more than you hoped for. So starting now, we begin a new chapter. One written in passion and skill, ambition and sweat.
We are striving to bring you the most comfortable and connected travel experience in the industry, with lie flat seats and international wi-fi, to help you feel right at home at 30,000 feet.
Here at American Airlines, we are bringing you a whole new flying experience. With the youngest fleet in major aviation, you can experience the finer commodities of air travel. Universal Wi-Fi lets you surf the web and get things done even over international waters. Universal AC and USB ports lets you charge up your devices no matter what country you’re coming from. Our individual televisions allow you to have a personalized entertainment experience with everything from chat rooms to exclusive programming. Our business and first class customers get individualized workstations, lie-flat seats for those long red eyes, and expanded menu options. So whether you’re flying for business or for pleasure, we are striving to offer you a whole new approach to travelling.
Welcome to a new way of flying.
Welcome to the new American.
