Vegancuts Rebrand
Vegancuts is a US-based subscription box company with a thriving marketplace. The company's goal is to make it simple for anyone to discover the best vegan products. For its first rebrand in 8 years, we aimed to design a strong brand identity with a clear voice. The challenge was to create a new visual design that looked contemporary and modern while also feeling approachable and human.
Backed up by research and with strategic goals in mind, we've worked closely with the company's CEOs for 6 months to create a connection-based brand rather than a transactional one. During that time, we redesigned Vegancuts' logo, website, packaging and marketing collateral. We've rethought the entire brand's art direction by coming up with contemporary guidelines to keep its visual assets (from social media posts to business reports) simple and clean. Careful attention was also put to stand out among a sea of green logos commonly seen in the vegan space.
The result is a new and cohesive visual identity that feels approachable and optimistic, perfectly embodying the company's mission – to celebrate the vegan lifestyle and make it accessible to all. This visual cohesiveness also makes the brand look reliable and trustworthy, helping to position it as a voice of expertise and knowledge inside the ever-growing vegan community.
vegancuts.com
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Visual design (logo & slogan lettering, UI, and packaging) Joana Mendes
Art direction Joana Mendes, Runa Gupta
UX consultancy Matt Parisi
Art direction Joana Mendes, Runa Gupta
UX consultancy Matt Parisi
Website development Jeffrey Karbowski, Ashish Gupta
Photography William Mullan
