My team at Novak Birch was tasked with updating Brand USA’s headquarters in Washington, DC to brand the office space to welcome visitors and offer a strong, unified sense of their identity, mission, and achievements.

We created an inviting, cohesive environment that engages Brand USA’s visitors and staff with an interactive digital program, dynamic feature walls, and sleek, professional branding throughout. 

To recognize Brand USA’s partners, we designed, fabricated, and installed a 24-foot-long feature wall, including a two-row cable system that features each of Brand USA’s partner levels, beginning at the center with the edge-lit Founding Partners panel, and extending outward to the other partner contribution levels. This flexible system enables staff to update the wall with new content as needed.