The main objective of the project’s brief was to design a mixed-use trade area In terms of history and social activities, Ramlet Boulaq, the proposed project’s location, is part of Buolaq Abu El Ela district. This was a very famous industrial area for textile, steel and metal work. The project is located in a high value land plot overlooking the Nile.

 Accessibility is available through the Nile, vehicles and a pedestrian bridge, so it is most suitable for a high rise building. The site is an edge between two different communities; the very high income class residing in the Nile front, and the low income class residing in the rear side of Boulaq. It is thought that the activity which would generate profit , sense of belonging and combine the two different communities, is an industry of fashion and textiles .

Beside providing new job opportunities, this would create mutual interest between the high class community of investors, designers, customers, and the low class working community performing simple jobs such as sewing. 

• Establish a Corporate mixed use trade District. 

• Maximize Value of Riverfront Location. 

• Create a Memorable Skyline from Land, Rail, and Water. 

• Manage 90% of Storm-water On Site. 

• Connect People to the Nile Riverfront. 

• Increase Green Space and Balance Biodiversity. 

• Reduce Energy and Water Demand. 

• INCREASE THE INTERACTION BETWEEN THE different communities.