As a multicultural city, Jakarta has all it takes. A Nation’s capital city, modern cityscapes, alongside with melting pot of multi-ethnicity, unique local taste, and distinctive culture society. But with rapid growing city movement, it is a rare thing to see some of Jakarta’s culture that still exist. Jakarta Culture Shopping Series of Tote Bags is designed to change the perception about how people can still have a modern lifestyle habit without departing their cultural heritage. A Change that makes Jakarta becomes truly modern cultural experience for its people.
Packaging design
The idea of the design is to have a twist of "Shopping Culture" to "Culture Shopping". “Shopping Culture” is known as main attraction related to consumerism perspective, otherwise “Culture Shopping” has added a more valuable aspects of shopping activity in Jakarta namely by reminiscing rich and traditional Jakarta heritage. A new experience of shopping which also leveled up our knowledge about our beloved city, Jakarta. Those are things that I try to portray and compile through this series of stylish, affordable, compact and sustainable bag.
