Citizens Bank Financial Independence Interactive Assessment & Roadmap​​​​​​​

Project Launch: July 2019

Project Overview:

As a bank, we want to build trust and provide value by helping customers live the lives they want to live. Many goals in life have a financial aspect. This campaign aims to empower consumers by gauging how financially independent they are, and building a financial roadmap by categorizing their aspirations as short- or long-term goals, and we provide helpful editorial content about how to get started working on each of those goals.

My Role:

Create the strategy, drive the production of the interactive assessment, and define the distribution plan.