Zen pizza. Brand identity for a new pizzeria.
Zen is the pursuit of happiness and the path that a person makes in his search. Having passed this thorny path, he finds happiness and harmony within himself, that is, he returns to the starting point of the path.
We have presented this path in the form of a maze, which consists of the same segments (slices of pizza) and held a metaphor: eating pizza (passing way) — a person finds happiness (comprehends Zen).
—
Дзен-пицца. Брендинг новой пиццерии
Visual system
The visual system is based on a circle - a symbol of happiness and the endpoint of the path. Everyone understands happiness in their way - this formed the basis of the new graphics: circles of different shapes and sizes.
The circle allows you to create a focus on brand communication with your audience. New graphics perfectly-identified and creates a positive attitude. Emotional texts and simple presentation work well to create an emotional connection with the audience of the brand.
—
Thank you!