The new logo for the Buyback campaign. Especially with the "green" movement as strong as it is right now, I wanted to create something reminiscent of recycling (thus the arrows). However, it still had to be clear that the main focus of the campaign is textbooks. This was the final product.

Various organizations of the logotype.

Email graphics to be sent out to the students of BGSU main campus (top) and BGSU Firelands (bottom).

Small sign to be placed by the regular registers to advertise the details of the Buyback campaign.

This particular sign was for A-frames around campus. The challenge for this sign was to create something that would clearly communicate where the Buyback was taking place, but still follow the brand created in the other pieces. I still used the same logo and background, but used the secondary typeface as the main focal point.

Original design for marketing materials.

Original logo, not designed by me.