Fripan is a brand that makes pre baked bread for restaurants, cafes and hotels but they wanted expand his brand by selling in supermarkets. I made 2 designs, one for a basic kind and the other for the premium or more gourmet type.

The basic kind, with common breads like baguettes and galician breads where I wanted to show the bread the way it looks like when you've recently bought it on a real bakery, inside a paper bag; and the premium for special breads. This with olives and the other with chocolate and raisins, with a more theatrical appearance, in an overhead framing, including the ingredient that contains the bread.

Both are fully printed in a plastic bag so yo can only see the bread as it's baked, and not the real almost raw dough.

 

 

Student work. Elisava. Barcelona School of Design and Engineering