XBOX: xFriends - Join the Brawl
Digital Campaign
With the sequential launch of several big title games from XBOX, we wanted to come up with an epic digital campaign that searches for the strongest gamer for each game and eventually finding the one ultimate champion who proves to be the master of all the game titles.
The campaign spans over a couple of months following the release dates of each game in which contestants join and compete to achieve the highest scores to enter the leaderboard.
The end result was a successful campaign that created a big hype surrounding the XBOX gaming community as well as social media platforms. The campaign was also held across several Asian markets.
